Amy Normand, Executive Director
Amy Normand was raised in a ranching and rodeoing family, reared in Victoria County, Texas to the age of ten, and moving to Wimberley, Texas when her father took a new ranch management job in 1968.  While there, she and her family were instrumental in founding a 4-H Horse Club, the Hays High School Rodeo Club, organized the first Hays High School Rodeo in 1974, and continued to rodeo each summer throughout Texas. 
At Southwest Texas State University, she obtained a bachelor’s degree in AgriBusiness in 1980, married a young rancher from Johnson City, Texas, and experienced the challenges of making a living at ranching for the next 8 years.

In 1989, adult education became her first professional career. She accumulated thirteen years of experience with grant-writing,  program planning, organization and administration, and training teachers to meet the needs of adult learners in the Rural Capital Area, while raising 4 children, who are now grown. 
Amy changed careers in June of 2002, becoming an advertising sales and business development representative for Journal Communications, Inc. of Nashville, TN, where she thrived for seven years, mostly in the Southwestern states, traveling weekly to various market areas.

Now in a different stage of life, with a new set of priorities, Amy has returned to her non-profit, educational roots to reconnect with her love of agriculture, and a higher quality of life by serving the agricultural community in Texas. Her past experience, outstanding networking skills and now Holistic Management - Texas’ excellent tools for success all position her to help farmers and ranchers in Texas through this comprehensive approach to managing toward a stated goal and the Triple Bottom Line of economic, environmental, and social sustainability.

Peggy Cole, Program/Publications Director
Peggy Cole has been employed by the 501c3 not-for-profit Holistic Resource Management of Texas, Inc (dba Holistic Management International-Texas or HMI Texas) for 20 years (beginning 5/5/89), first as Newsletter and print media producer and as registrar at volunteer-organized events, then as Administrative Assistant (1992-1995), Executive Secretary (1995-1999), Executive Director (2000-2007), and now as Program/Publications Director.

During these 20 years, Peggy has built relationships with members and collaborators all over the state, producing classes, field days, and conferences on a wide variety of the tools, principles and practices related to the holistic management of resources. It is these far-flung relationships that allow us now to expand this program in all regions of the state, knowing we have cooperators and volunteers in each region.

Peggy’s background is in community journalism, as well as art, photography, and desktop publishing. While employed by the Dripping Springs Dispatch and the Wimberley Valley News, she won numerous awards for feature writing and photography from the Texas Press Association and juried art shows. She serves HMI Texas with these skills, creating press releases, feature stories, ads, brochures and flyers, the Watering Whole print newsletter, News & Notes e-newsletter, web content and lots of photographs.

Peggy’s ag interest comes from a lifetime of raising horses, first on the Texas coast, then on the Massachusetts coast and finally in the Texas Hill Country where she now resides. Her personal focus is helping small-acreage land managers keep their land healthy by managing livestock for maximum benefit to the soil.