Two day class taught by Dr. Darryl Birkenfeld, Executive Director of Ogallala Commons

8:30am
Introductions
Are You an Entrepreneur? Colors: A Personality -Assessment Tool

9:20am
Entrepreneurship: An Overview
What is Entrepreneurship, and How Does it Work in a World of Globalization and Agricultural Concentration?

10:00am Break

10:20am
Commonwealth as Foundational Assets in any Community Activity: Discovering 12 Commonwealth for Building
Entrepreneurial Ag Careers in your region or community

11:00am
Walking Survey: Prospecting Entrepreneurial Opportunities for Local Communities, Farms, and Ranches…
- What are Niches or Opportunities for New Businesses or Added Ventures?

11:45am
Reports & Commentary from Walking Survey Teams

12:15pm Lunch

1:00pm
Understanding Your Assets…Strategies & Tools to Make Diversification Realistic & Profitable

1:30pm
Been There, Doing That…A Panel Presentation by 4 Local Entrepreneurs
- What was the motivation for starting your entrepreneurial enterprises(s), and how did you start?

1:45pm
Marketing Research
- What is a Market?
- Describing your Products & Services
- Who is My Customer? Who is My Competition?

2:30pm Break

2:45pm
Marketing Activity (Using ideas from the Walking Survey)
Create a Draft Marketing Plan for a Potential Product or Service 2

3:30pm Adjourn

8:00am
Overview of Day 1

8:45am
1st Tour Stop

10:30am
2nd Tour Stop

11:15am
3rd Tour Stop

12:15pm
Lunch with Locally-Produced Foods

1:15pm
Workshop: Advertising, Promotional Strategies & Winning Customers for New Products
- Health & Wellness Through Local & Regional Products
- Sense of Place, Local Culture & Heritage
- Involving Youth & Families

2:00pm
Workshop: The Art of Selling
- Things to Consider Before You Start Selling
- Building Partnerships: CSAs, Farmers Markets, and Buying Clubs
- Creating the Loyal Customer…Customer Service

3pm Adjournment